Social Media Marketing – How to Find an Instagram Niche
Undoubtedly, Instagram is growing and it is has become the favorite for most social media marketers and influencers. As a business owner, marketer or influencer, having a niche-oriented Instagram account is essential in connecting with the right audience. Finding a niche will prove to be helpful in obtaining a huge following as well as making an impact on your sale and marketing strategy.
At first, some people get into Instagram to socialize and for fun. Anyway, it is a better way to share some of your personal photos and perhaps show off! More to that, Instagram can be used for an effective marketing strategy. Most of the people who are on Instagram are unaware that you can make their business more visible. However, this becomes better when you have clearly identified your niche. Most of the prevalent niches are fashion, health and fitness, travel and tourism and beauty. It should not be an issue if your business does not fall under either of these niches. Start by evaluating the most appropriate niche for your business which makes you unique.
There is an Instagram niche for everyone, whether you are a succulent grower, food blogger, nature lover or a travel marketer. You just need to find your niche and stick to it. Doing this may not be easy and will take time deliberating one the best choice. It also requires accuracy and patience. Here is how to find your Instagram niche.
Discover what you are good at and what you like
The first step in finding an Instagram niche is asking yourself what interests you. Most preferably, it should be something that you have a loving for. Maybe, you may have an undying interest in beauty. This implies that you can go for a beauty niche on Instagram. It is prudent to have a niche that you are passionate about. It can be very costly to venture and invest in a niche that you may not have a liking for to avoid getting bored and leaving it along the way.
Before selecting an Instagram niche, take time to do a soul search. Eventually, you will land on the best niche. In case it sounds cliché, doing it with passion will make others take note, become interested and start liking your unique niche. If you are at crossroads regarding the right niche, you can ask for an honest opinion from a close friend, a relative or colleague. They will definitely tell you what you are capable of perfecting.
At first, you can use different styles of photography such as minimal, saturated, black and white, landscape or portrait, moody among others. This will help you to take note of the style of photography your audience like the most. Once you are past the initial stage of finding what your followers like, stick to it because chances are you may lose some followers who are only interested in your style.
Find a unique color scheme
When it comes to an Instagram niche, the first impression always counts. People only need half a second to decide whether or not to follow you. Therefore, make an impression by continually having the right color collection and array. Some people are passive users, especially during the busy hours of the day. If you want to lure them into following you, you will need to impress them the first time they land on your profile. Most likely, people will look at your profile through the little grid format before they decide on following you.
You can take a small survey to study the most liked colors. This can be done in a silent manner which only involves creating a color scheme and later noticing the feedback on different color schemes. This way you will get to know the color that excites most of your followers.
Be consistent
Being consistent is a reliable approach to add credibility to your niche. In fact, adding credibility in your brand through Instagram is similar to blogging. It requires consistency in posting new content, being creative, and maybe letting your followers know when they can expect the next update from you. If you intend to build your niche through frequent postings, you can make use of the Instagram feature.
Even with this feature at your exposure, avoid posting more than once in every 6 hours. Additionally, do not post more than three times a day. If you have taken time to study most Instagram users, they detest being spammed. Do not lose followers for making seemingly numerous content.
Regardless of what niche you may choose, branding your Instagram account is a great way to market your products and services. You can also drive more traffic on your website and make more sales, which translate to more income. Do not hesitate to get in touch with us if you need assistance.
